How to promote the Apple Watch band website online

The primary objective of promoting an Apple Watch band website is to get visitors, so they can test out your product or service. The more people who are aware of your company, the greater the likelihood that they will give you money in exchange for your goods and services. You should also promote your site to gain backlinks and build good faith with search engines.

 

Promotional strategies to use when marketing a site

 

Different effective promotional strategies can be used when marketing an Apple Watch band website like cxsband online:

Paying for ads on social media and Google: By creating compelling advertisements and paying for ad space, you can get your site in front of a whole new audience and increase your brand awareness.

promote the Apple Watch band website online

Submission to directories: Directories such as Google+ and Yahoo! offer free promotion in the form of a backlink. Submitting your site to them is an effective way to increase your website’s rankings on search engines.

Guest blogging: This technique involves creating high-quality content and submitting it to a popular website. When they post your article, you receive a backlink from their site to yours, which helps boost traffic to your site.

Building links: The more inbound links you have pointing towards your site, the higher you will rank on search results. This is commonly referred to as building backlinks.

Post on forums: A quality post on a forum will lead to exposure for you and your website. It is important to be transparent, provide useful content and maintain a professional tone while conducting business through forums.

Social media marketing: Popular social media sites like Facebook, Twitter and Instagram are great places to advertise your site. These mediums allow you to reach large audiences of prospective customers at little cost. Social media is an excellent tool for promoting your site because it allows you to interact with potential customers directly. You can promote your brand, advertise sales and obtain feedback from users.

Hashtags are a great way to get more engagement on social media sites. By tagging photos and status updates with certain hashtags, users can discover content that might be relevant to them.

Make sure to keep up with social media regularly to promote engagement and stay in the loop of what users want.

Blogging: Setting up a blog on the website will give you more places to promote content. It also helps improve search engine rankings.

Email marketing: Email lists tend to be more responsive than social media followings, so it’s a great way of getting your message out there. Make sure to include links in your email that allow visitors to easily navigate to the site

Content marketing: Content marketing is creating and sharing content that your consumers want to see. By keeping your consumers in the loop and giving them interesting, relevant information about your product or service, you can increase brand awareness and loyalty.

Outreach marketing: This strategy involves reaching out to bloggers or reporters who have written articles about what you are selling. You can contact them directly with a pitch for your product, which they might publish if it is relevant to their audience.

Google My Business: Google My Business helps you build a mobile-friendly online presence for your business, including your address and information. This is especially important in local marketing.

promote the Apple Watch band website online

Search engine optimization

Search Engine Optimization (SEO), is the process of improving your website’s visibility in search engine results. It is a long-term strategy that requires patience and dedication, but if you have an effective SEO campaign up and running, it can be very beneficial …

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SEO is Dead. Long Live OAO.

9 tips for implementing online audience optimization strategies now.

For content publishers, search engine optimization—which we’ve all come to know as SEO—is dead. Rising from its ashes is OAO—online audience optimization.

SEO was the art and science of creating web pages that generated traffic and high rankings in the search engines. It relied on keywords, links, page rank, and site structure to work its magic, and it has always been a bit of a moving target for webmasters. Search engines, wishing to stay ahead of SEO spammers who might use the knowledge to game the system, have kept their algorithms secret, constantly tweaking them to prevent their exploitation.

As publishers have gotten more sophisticated in their online presence, they have chafed under perceived restrictions of optimizing pages for search. The use of keywords in content has seemed at times antithetical to good journalism. Keeping Google and its cohorts in mind when creating web content has seemed to some like pandering. And the spammy tactics of less-reputable SEO wizards casts a sleazy pall over the entire process.

seo

Enter OAO
OAO is the collection of techniques that online content publishers use to rise above the pack of sales sites, catalog sites, or sites that live through shady SEO practices, generating cheap clicks that cause unwary web surfers to stumble upon their pages. OAO allows online publishers to leverage their greatest assets—their wealth of high-quality content—to create a consistent web-wide presence, and generate consistent new and repeat visitors. OAO uses the best practices of SEO, along with social media, content sharing, engagement mechanics and branding, to build and optimize loyal and targeted audiences for online content publishers.

OAO is an emerging discipline, but savvy publishers can begin to put its elements in place in their online strategies right away. Here are some tips to get you started:

1. Focus on the brand. Sharpen up your editorial mission and communicate it. Words and phrases that are important to the brand should be shared with your webmaster, your social media strategist, and your SEO team. Every phrase used by them in headings, captions and anchor text should display dual relevancies: to the searcher and to the product.

2. Be consistent and clear about your strategy and purpose, both online and offline. If your print product is serious and practical, your online presence can be playful and whimsical—but everyone involved must understand the reason. Is your online audience different from your offline one? Do you have different goals for your site versus your print product? And if so, how is the duality managed? Where do the approaches dovetail?

3. Cast a wide net. Today, social media provides one of the strongest correlations with high search engine rankings. Build out your presence on social media and content sharing sites, but focus especially on Google Plus, Facebook, Twitter, YouTube and Pinterest.

4. At the same time, cast a targeted net. Your goal is not to bring the maximum number of visitors to your site. It is to capture potential audience members. Working to increase site traffic is pointless if the visitors who land on the site don’t stay. With that in mind, search for and connect with those people who need the content that your site offers. Stay away from empty promises in both SEO and SEM.

5. Encourage audience participation. Time on site and bounce rate are two of the main indicators that search engines use to evaluate sites and, hence, two of the main factors for site searchability. There are few metrics more significant in building and maintaining your audience and your presence in the search …

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