Research Archives - MediaShepherd

November 25, 2021Blog, Research

How to promote the Apple Watch band website online

The primary objective of promoting an Apple Watch band website is to get visitors, so they can test out your product or service. The more people who are aware of your company, the greater the likelihood that they will give you money in exchange for your goods and services. You should also promote your site to gain backlinks and build good faith with search engines.

Promotional strategies to use when marketing a site

Different effective promotional strategies can be used when marketing an Apple Watch band website like cxsband online:

Paying for ads on social media and Google: By creating compelling advertisements and paying for ad space, you can get your site in front of a whole new audience and increase your brand awareness.

Submission to directories: Directories such as Google+ and Yahoo! offer free promotion in the form of a backlink. Submitting your site to them is an effective way to increase your website’s rankings on search engines.

Guest blogging: This technique involves creating high-quality content and submitting it to a popular website. When they post your article, you receive a backlink from their site to yours, which helps boost traffic to your site.

Building links: The more inbound links you have pointing towards your site, the higher you will rank on search results. This is commonly referred to as building backlinks.

Post on forums: A quality post on a forum will lead to exposure for you and your website. It is important to be transparent, provide useful content and maintain a professional tone while conducting business through forums.

Social media marketing: Popular social media sites like Facebook, Twitter and Instagram are great places to advertise your site. These mediums allow you to reach large audiences of prospective customers at little cost. Social media is an excellent tool for promoting your site because it allows you to interact with potential customers directly. You can promote your brand, advertise sales and obtain feedback from users.

Hashtags are a great way to get more engagement on social media sites. By tagging photos and status updates with certain hashtags, users can discover content that might be relevant to them.

Make sure to keep up with social media regularly to promote engagement and stay in the loop of what users want.

Blogging: Setting up a blog on the website will give you more places to promote content. It also helps improve search engine rankings.

Email marketing: Email lists tend to be more responsive than social media followings, so it’s a great way of getting your message out there. Make sure to include links in your email that allow visitors to easily navigate to the site

Content marketing: Content marketing is creating and sharing content that your consumers want to see. By keeping your consumers in the loop and giving them interesting, relevant information about your product or service, you can increase brand awareness and loyalty.

Outreach marketing: This strategy involves reaching out to bloggers or reporters who have written articles about what you are selling. You can contact them directly with a pitch for your product, which they might publish if it is relevant to their audience.

Google My Business: Google My Business helps you build a mobile-friendly online presence for your business, including your address and information. This is especially important in local marketing.

Search engine optimization

Search Engine Optimization (SEO), is the process of improving your website’s visibility in search engine results. It is a long-term strategy that requires patience and dedication, but if you have an effective SEO campaign up and running, it can be very beneficial …

May 13, 2014April 13, 2022Blog, Research

Why Does the Publishing Industry Seem Set on Destroying Itself?

The Time Inc. cover ads lead to sweeping, negative generalizations about our own industry. Why?

A couple issues have stirred the publishing-industry pot in the past week: The one I want to address here is regarding the Verizon Wireless cover ad on Time magazine (and on Sports Illustrated’s new issue), and the controversy over selling ads on magazine covers.

I am compelled to respond and try to add some dimension to some statements that, to me, seemed overly harsh and far too suggestive that all media falls into one big (ugly and conspiratorial) pot. A pot that people from our own industry seem all-too-ready to piss in.

Bob Garfield wrote an article for MediaPost in which he addressed the controversy developing over the cover ad on Time magazine, and frankly, it not only got my goat, but it also perplexed me. Here’s an excerpt:

“This [controversy] over a Verizon ad smaller than a matchstick, below the address label, where scarcely a human soul will ever notice it. One wonders what value it even offers the advertiser. One wonders something else, too:

Who cares?

Yes, true — having broken a longstanding taboo, Time Inc. will no doubt in due course expand the ad hole, first to a page-width ribbon and eventually to….well, let’s say the next Time Person of the Year may well be the “Can you hear me now?” guy. And the move is a categorical violation of the American Society of Magazine Editors’ proscription against cover advertising. As ASME CEO Sid Holt said recently, when Scholastic broke the same rule: “It’s unfortunate because it has the potential to tell readers and advertisers that editorial is for sale.”

Hahahahaha. Holt didn’t mean to say it this way, but he inadvertently confessed everything: In much of the magazine world, editorial has always been for sale – just don’t tell the readers. They’d be upset if they knew. ASME’s injunction has really just been a matter of appearances.”

Who cares? I do. And I’m betting a boatload of others in the industry care, or they wouldn’t be talking about it to such a great extent. And I’m pretty sure ASME hasn’t spent time and resources developing best practices for the industry as some sort of clever facade.

Garfield goes on to use native advertising as a case in point of editorial being for sale. But native advertising is more the modern-day equivalent of an advertorial in a print publication—it’s not the same as a cover ad, and guidelines and policies are quickly being developed to protect the readers from confusion over what is an ad and what isn’t. Native advertising, like advertorials, needs to be clearly labeled. Period. Confusing the readers is the first step to losing their trust.

Yes, of course some publications and digital media brands will push this to the farthest limits, to the extent that you can’t tell editorial from advertising. That is in bad form and another area for serious concern and industry guidelines. The FCC has even gotten involved.

Perhaps it’s my background as an editor, and my significant number of editor friends and colleagues whom I admire, but his statement—“In much of the magazine world, editorial has always been for sale – just don’t tell the readers.”—made my heart sink. And editors worldwide are likely foaming at the mouth.

At least he said “much of the magazine world” (not all of it). And yes, publications do exist out there where editorial is for sale. Many of those have long since died over the years. It’s always been a short-term strategy to get the fast buck. …